Vol. I · a notebook of software Still Up Since
1994 founded Standing
commerce · amazon.com

Amazon

the moat is real

32 years 46 days and counting

Jeff Bezos, 5 Jul 1994, books on the web. Then everything.

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Why it lasted

  • Logistics is the moat. The website is a storefront on a warehouse network.
  • AWS funded the retail years that looked unprofitable on purpose.
  • Prime trained a reflex: if it can arrive tomorrow, you do not comparison shop.

Times it almost ended

  • The 2000 bust. The stock collapsed. The warehouses did not.
  • Every 'Amazon killer' (Webvan, Diapers.com, Shopify-for-everything) either died or became a merchant on Amazon.

What would finish it

  • A regulator that actually splits retail and cloud, plus a generation that does not trust the default cart. Possible. Not priced in.

Questions

Is Amazon still up?

Yes, with a Standing verdict: the moat is real. Founded 1994.

How long has Amazon been around?

Amazon has been up since 1994-07-05.

Why did Amazon survive?

Logistics is the moat. The website is a storefront on a warehouse network.

Could Amazon still die?

A regulator that actually splits retail and cloud, plus a generation that does not trust the default cart. Possible. Not priced in.

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