# Digg

Hollow (zombie). Founded 2004-12-01.
Site: [digg.com](https://digg.com)

Kevin Rose, 2004. The redesign that taught a generation of PMs fear.

## Why it lasted
- The name still means 'we redesigned and died' in every product meeting.
- Various revivals kept the domain parked with a pulse.

## Near deaths
- Version 4 in 2010. The users walked to Reddit and did not come back. That was the death. The brand is the zombie.

## What would finish it
- The domain expiring. Someone will buy the cautionary tale.

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