# Dropbox

Wavering (wobbling). Founded 2007-06-01.
Site: [dropbox.com](https://dropbox.com)

Drew Houston's bus ride, 2007. The demo video was the growth. The feature-not-a-product attack never fully landed.

## Why it lasted
- The folder that syncs was a magic trick in 2008 and is still the mental model.
- Creative teams still live in shared folders because the alternatives feel like work.

## Near deaths
- Steve Jobs said they were a feature. iCloud, Drive, and OneDrive spent a decade proving he might have been right.
- The IPO and the 'Paper / rewind / dash' identity wandering. The folder is still the product.

## What would finish it
- OS vendors making sync a solved default, plus Dropbox becoming a public-company feature factory. In progress.

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