2008 founded Standing
search · duckduckgo.com
DuckDuckGo
the moat is real
17 years 329 days and counting
Gabriel Weinberg, 2008. Still the search engine you switch to on purpose.
Why it lasted
- Privacy as a default is a brand you can actually feel in the settings.
- It is the protest vote that became a daily driver for a slice of people who will not go back.
Times it almost ended
- Microsoft Bing under the hood was always the joke. The bangs and the brand kept it from being just a reskin.
- Google's 2020s quality slump helped more than any campaign.
What would finish it
- Chat search making 'a box that returns ten blue links' feel antique, plus Apple/Firefox default deals going elsewhere.
Questions
Is DuckDuckGo still up?
Yes, with a Standing verdict: the moat is real. Founded 2008.
How long has DuckDuckGo been around?
DuckDuckGo has been up since 2008-09-25.
Why did DuckDuckGo survive?
Privacy as a default is a brand you can actually feel in the settings.
Could DuckDuckGo still die?
Chat search making 'a box that returns ten blue links' feel antique, plus Apple/Firefox default deals going elsewhere.