# Google Search

Wavering (wobbling). Founded 1998-09-04.
Site: [google.com](https://google.com)

Incorporated 4 Sep 1998. Still the verb. The results page is no longer an uncontested throne.

## Why it lasted
- It is still the default, and defaults on phones are a government.
- Twenty-five years of crawl, ads, and distribution through Android and Chrome.

## Near deaths
- The 2024 quality slump and AI overviews that answer on the results page. The click is the business. The click is what is wobbling.
- Antitrust: the default-search payments were the distribution. Courts can take those.

## What would finish it
- A chat box that is 'good enough' and a phone vendor that stops sending the query to Google. That is the whole company.

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