# Google+

Closed (down). Founded 2011-06-28. Closed 2019-04-02.
Site: plus.google.com

2011 to 2019. The empty restaurant with great lighting.

## Why it lasted
- Circles were a good idea. Forcing every Google product to grow a Plus button was not.

## Near deaths
- The real names war and the YouTube comment graft. Identity as a mandate.

## What would finish it
- A low-engagement social network plus a breach. Google turned it off.

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