# HEY

Wavering (wobbling). Founded 2020-06-15.
Site: [hey.com](https://hey.com)

37signals, 2020. Young. Opinionated. Still up, on purpose, for a small room.

## Why it lasted
- A point of view: the Screener, the Feed, the Imbox. Email as a product again.
- Basecamp's audience will pay for a principle.

## Near deaths
- Apple's App Store fight was the launch. That was rocket fuel and a ceiling.
- Gmail is still Gmail. HEY is still a club.

## What would finish it
- The club not growing, plus Gmail copying the two ideas that matter. Slow.

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