2001 founded Wavering
newsletters · mailchimp.com
Mailchimp
something is at the door
25 years 231 days and counting
Ben Chestnut and Dan Kurzius, 2001. Still huge. No longer the clubhouse.
Why it lasted
- It taught small business what an email campaign was, with a chimp and a free tier.
- Intuit bought it. The logo is still on a thousand footers.
Times it almost ended
- The Intuit acquisition and the price/UX drift. ConvertKit, Beehiiv, Loops, and 'just use Buttondown' took the tasteful slice.
What would finish it
- Intuit milking it while the creators leave. In progress.
Questions
Is Mailchimp still up?
Yes, with a Wavering verdict: something is at the door. Founded 2001.
How long has Mailchimp been around?
Mailchimp has been up since 2001-01-01.
Why did Mailchimp survive?
It taught small business what an email campaign was, with a chimp and a free tier.
Could Mailchimp still die?
Intuit milking it while the creators leave. In progress.