2010 founded Standing
social · pinterest.com
the moat is real
16 years 172 days and counting
Ben Silbermann, 2010. Still the quiet giant of intent.
Why it lasted
- It is a search engine for wanting things, especially for people who do not want Twitter energy.
- Wedding, recipe, home, fashion: verticals with money and patience.
- The grid did not try to become a video firehose as fast as everyone else. That looked dated. It also looked like Pinterest.
Times it almost ended
- Every 'Pinterest for X' and then TikTok as visual search. The intent graph (saving, not scrolling) held a niche.
What would finish it
- Google images / shopping actually becoming a moodboard, plus AI generating the board so you never save. Watch the save button.
Questions
Is Pinterest still up?
Yes, with a Standing verdict: the moat is real. Founded 2010.
How long has Pinterest been around?
Pinterest has been up since 2010-03-01.
Why did Pinterest survive?
It is a search engine for wanting things, especially for people who do not want Twitter energy.
Could Pinterest still die?
Google images / shopping actually becoming a moodboard, plus AI generating the board so you never save. Watch the save button.