# Vine

Closed (down). Founded 2012-06-01. Closed 2017-01-17.
Site: [vine.co](https://vine.co)

2012 to 2017. The most expensive lesson in 'we will just shut down the format'.

## Why it lasted
- Six seconds. A format that minted a generation of comedians.

## Near deaths
- Twitter owned it and did not know what to do with video. Instagram's longer loop waited.

## What would finish it
- Twitter, 2016 announcement, 2017 shutdown. TikTok later proved the corpse was sitting on a gold mine.

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